Using YouTube to Disseminate Effective Vaccination Pain Treatment for Babies
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Infant vaccinations are necessary for public health, but are painful, causing distress to the infant and caregivers. Breastfeeding and sucrose effectively reduce infants' pain during vaccinations, and these strategies are recommended in health care provider (HCP)-targeted education and vaccination pain guidelines. However studies show these strategies are infrequently used. YouTube is a popular medium to publicly share and watch videos, and many consumer posted YouTube videos show distressed infants being vaccinated with no pain treatment. The aims of this study were to evaluate the reach and impact of a consumer-targeted YouTube video demonstrating use of effective pain reduction strategies during infant vaccinations.
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Female, Humans, Infant, Infant, Newborn, Internet, Male, Pain, Pain Management, Public Health Surveillance, Treatment Outcome, Vaccination, Video Recording, Social Media