Between Us and Them: Deconstructing Ideologies behind the Portrayal of Saudi Women in Canadian Media

Abstract

The purpose of this study is to investigate binary discourses of self and other constructed by Canadian media in the representation of Saudi women. One of the modest aims of this research is to expound on the status of centralized media coverage in Canada. Drawing on Hegel’s model of dialectics, as framed by Edward Said’s Orientalism (1978) and David Nikkel’s conception of a moderate postmodernism, this research also aims at contributing to the ongoing modern-postmodern discussion by delineating and examining the ways in which dialectical analysis can aid in the deconstruction of metanarratives in Western culture. Utilizing a qualitative research design that employs multidimensional modes of textual analysis, the thesis examined the changes in the portrayal of Saudi Women through a non-probability sampling of 88 Canadian newspaper articles selected from the Toronto Star, Globe and Mail, and National post between 2001-2009. One major finding was that the metanarratives guiding these representations did not change significantly despite changes in narratives as brought about by several major political events. The implications of this thesis revealed what the ideological influences framing these depictions, as well as whether or not the changes that they have undergone, were self-reifying in nature. The research also highlighted the implications resulting from assessing the ontological identities of Saudi women vis-à-vis a Western framework of values.