Hollywood Stock Exchange method applied to automobile industry: Online trade platform of marketing forecast for future automobile model sales

Abstract

The Hollywood Stock Exchange (HSX) is an online stock platform used as a tool for the market research and movie production in the movie industry. The purpose of the thesis is to make a study of the possibility of simulating an online automobile stock trade platform for the automobile industry in its market research and forecasts about the future auto model sales through insightful data analysis of the feedback and customer behaviors with the similar approach of the HSX. The author's study shows some rather encouraging results about the applicability of the ASE for the automobile industry forecasts, and the author has come to a conclusion that although there are some differences between the HSX and the ASE, the technology and mechanism of the HSX could be developed for a wider range in its application, and that the HSX could be applicable to the ASE because the ASE can be easily conducted via Internet in terms of organizational and technical aspects, and it seems to work well under different incentive structures and even with a limited number of participants. With the encouraging results, a review of the forecast accuracy of the ASE for automobile industry forecasts has been proposed for further researches. (Abstract shortened by UMI.)