TV and the elderly: an experiment assessing the effects of informational and emotional commercials

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Title: TV and the elderly: an experiment assessing the effects of informational and emotional commercials
Authors: Goldberg, Marvin E
Gorn, Gerald J
Date: 1984
URL: http://hdl.handle.net/10393/19021
http://dx.doi.org/10.20381/ruor-2022
CollectionTelfer - Documents de travail // Telfer - Working Papers
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