TV and the elderly: an experiment assessing the effects of informational and emotional commercials
| dc.contributor.author | Goldberg, Marvin E | |
| dc.contributor.author | Gorn, Gerald J | |
| dc.date.accessioned | 2010-08-13T13:44:12Z | |
| dc.date.available | 2010-08-13T13:44:12Z | |
| dc.date.created | 1984 | |
| dc.date.issued | 1984 | |
| dc.description | Le texte intégral de ce document de travail n'est pas disponible en ligne. Une copie papier est disponible à l'Annexe de la bibliothéque. Effectuez une recherche par titre dans le catalogue pour réserver le document. // The full text of this working paper is not available online. A print copy is available in the Library Annex. Search by title in the catalogue to request the paper. | |
| dc.identifier.uri | http://hdl.handle.net/10393/19021 | |
| dc.identifier.uri | http://dx.doi.org/10.20381/ruor-2022 | |
| dc.language.iso | en | |
| dc.publisher | University of Ottawa, Faculty of Administration | |
| dc.subject.classification | HD 30 .W66 v. 84-49 1984 | |
| dc.title | TV and the elderly: an experiment assessing the effects of informational and emotional commercials |