The missing piece in the puzzle: how retail atmospherics can improve brand and store promotions

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Title: The missing piece in the puzzle: how retail atmospherics can improve brand and store promotions
Authors: Bandyopadhyay, Subir
Wieragama, Mahesh
Date: 2000
URL: http://hdl.handle.net/10393/18821
http://dx.doi.org/10.20381/ruor-1830
CollectionTelfer - Documents de travail // Telfer - Working Papers
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