The missing piece in the puzzle: how retail atmospherics can improve brand and store promotions
| dc.contributor.author | Bandyopadhyay, Subir | |
| dc.contributor.author | Wieragama, Mahesh | |
| dc.date.accessioned | 2010-08-13T13:43:00Z | |
| dc.date.available | 2010-08-13T13:43:00Z | |
| dc.date.created | 2000 | |
| dc.date.issued | 2000 | |
| dc.description | Le texte intégral de ce document de travail n'est pas disponible en ligne. Une copie papier est disponible à l'Annexe de la bibliothéque. Effectuez une recherche par titre dans le catalogue pour réserver le document. // The full text of this working paper is not available online. A print copy is available in the Library Annex. Search by title in the catalogue to request the paper. | |
| dc.identifier.other | Working paper ;00-58 | |
| dc.identifier.uri | http://hdl.handle.net/10393/18821 | |
| dc.identifier.uri | http://dx.doi.org/10.20381/ruor-1830 | |
| dc.language.iso | en | |
| dc.publisher | Faculty of Administration, University of Ottawa | |
| dc.subject.classification | HD 30 .W66 v.00-58 2000 | |
| dc.title | The missing piece in the puzzle: how retail atmospherics can improve brand and store promotions |