Overcoming the liability of smallness: best practices in international brand management for SMEs, an exploratory study
Description
| Title: | Overcoming the liability of smallness: best practices in international brand management for SMEs, an exploratory study |
| Authors: | Spence, Martine Hamzaoui, Leila |
| Date: | 2006 |
| URL: | http://hdl.handle.net/10393/18083 http://dx.doi.org/10.20381/ruor-1084 |
| Collection | Telfer - Documents de travail // Telfer - Working Papers |
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