Overcoming the liability of smallness: best practices in international brand management for SMEs, an exploratory study
| dc.contributor.author | Spence, Martine | |
| dc.contributor.author | Hamzaoui, Leila | |
| dc.date.accessioned | 2010-08-13T13:38:42Z | |
| dc.date.available | 2010-08-13T13:38:42Z | |
| dc.date.created | 2006 | |
| dc.date.issued | 2006 | |
| dc.description | Le texte intégral de ce document de travail n'est pas disponible en ligne. Une copie papier est disponible à l'Annexe de la bibliothéque. Effectuez une recherche par titre dans le catalogue pour réserver le document. // The full text of this working paper is not available online. A print copy is available in the Library Annex. Search by title in the catalogue to request the paper. | |
| dc.identifier.other | Working paper ;06-35 | |
| dc.identifier.uri | http://hdl.handle.net/10393/18083 | |
| dc.identifier.uri | http://dx.doi.org/10.20381/ruor-1084 | |
| dc.language.iso | en | |
| dc.publisher | School of Management, University of Ottawa | |
| dc.subject.classification | HD 30 .W66 v.06-35 2006 | |
| dc.title | Overcoming the liability of smallness: best practices in international brand management for SMEs, an exploratory study |