Relationship Status: It's Complicated - The Role of Narcissism in the Development of Relationships Through Facebook

Abstract

The presence of both narcissism and social capital in the digital social networking site Facebook is altering the dynamic of relationship development. Therefore, the central research question directing this study is as follows: What role do narcissistic personality traits play in bridging social capital on Facebook? From this, two sub-questions are raised: 1) What are the motives for users to express narcissistic traits through Facebook? 2) How is narcissistic-motivated activity influencing social capital development through Facebook? Guiding this thesis are concepts of social tie relationships (as they apply to narcissism), and digital social networks. An exploratory study of in-depth interviews was utilized to conduct such research. A key objective in this thesis is understanding motive and purpose for generating social capital in an online environment. The findings from this study suggest Facebook is a facilitator for the expression of narcissistic traits. As a result, this is influencing the disconnected and questionable value of digital social capital.