Carpe Noctem: Social Media and the Sharing of the Night Skies
| dc.contributor.author | Vasseur, Michael F. | |
| dc.contributor.supervisor | Bélanger, Pierre | |
| dc.date.accessioned | 2011-11-03T16:34:13Z | |
| dc.date.available | 2011-11-03T16:34:13Z | |
| dc.date.created | 2011 | |
| dc.date.issued | 2011 | |
| dc.degree.discipline | arts | |
| dc.degree.level | masters | |
| dc.degree.name | MA | |
| dc.description.abstract | The emergence of astrocasting on the Internet offered an opportunity to study the creation of a Social Media site, and determine the influence of the participants’ perception of this leisure activity and their motivation for it. The Night Skies Network was examined under a Social Media theoretical framework. The motivation for astrocasting was studied using the Self-Determination Theory of Motivation, and its perception as a leisure activity using the Serious Leisure Perspective. The methodology used included a focus group that provided a qualitative perspective, and an on-line questionnaire using the Serious Leisure Inventory and Measure and the Leisure Motivation Scale for quantitative data. The results showed that the Night Skies Network did meet the requirements for a Social Media site, that the participants considered astrocasting as a serious leisure activity, and that they were intrinsically motivated towards it, with a strong emphasis on the Intrinsic Motivation to Know. | |
| dc.embargo.terms | immediate | |
| dc.faculty.department | Communication | |
| dc.identifier.uri | http://hdl.handle.net/10393/20355 | |
| dc.identifier.uri | http://dx.doi.org/10.20381/ruor-5002 | |
| dc.language.iso | en | |
| dc.publisher | Université d'Ottawa / University of Ottawa | |
| dc.subject | Social Media | |
| dc.subject | Communication | |
| dc.subject | Motivation | |
| dc.subject | Astrocasting | |
| dc.subject | Self-Determination Theory | |
| dc.subject | Thesis | |
| dc.subject | Leisure | |
| dc.subject | Serious Leisure Perspective | |
| dc.subject | Mallincam | |
| dc.subject | Night Skies Network | |
| dc.title | Carpe Noctem: Social Media and the Sharing of the Night Skies | |
| dc.type | Thesis | |
| thesis.degree.discipline | arts | |
| thesis.degree.level | Masters | |
| thesis.degree.name | MA | |
| uottawa.department | Communication |
