"I'm not racist, but that's funny": Registers of Whiteness in the Blog-o-sphere

Abstract

This masters’ thesis is a case study using an antiracist methodology and critical discourse analysis to analyze a popular blog, ‘Stuff White People Like’ and asks the main research question: How is whiteness represented and understood in the satirical blog, ‘Stuff White People Like’? Grounded in theories of representation, discourse, myth and racialization, the thesis looks at two posts, “#1 Coffee” and “#92 Book Deals” and their user comments to investigate the ways whiteness is defined, understood, produced and negotiated. The blog and the comments reveal important discussions of knowledge production strategies of racialization and racism in popular media. Specifically, these negotiations expose three major registers of whiteness that are continually enacted within the discourses of the blog and the comments. These registers encompass understandings of whiteness as biological superiority and heritage; defining whiteness as a performance of privilege; and whiteness as an enactment of dominance and oppression. Sites of antiracist educational pedagogy are also discussed within this study to reveal the importance of investigating everyday discourses and understandings of race for the future.