Impacts of Advertising on Price Sensitivity , Market Power and Social Welfare
| dc.contributor.author | Sheng, Xuefeng | |
| dc.contributor.supervisor | Atallah, Gamal | |
| dc.date.accessioned | 2013-08-27T19:53:04Z | |
| dc.date.available | 2013-08-27T19:53:04Z | |
| dc.date.created | 2004 | |
| dc.date.issued | 2004 | |
| dc.description.abstract | Advertising plays an increasingly important role in the management of firms. It is essential for a manager to make proper decisions about how much the firm should spend on advertising and to know how the product price and market power are affected by the | |
| dc.identifier.uri | http://hdl.handle.net/10393/25208 | |
| dc.language.iso | en | |
| dc.title | Impacts of Advertising on Price Sensitivity , Market Power and Social Welfare |
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