Gain-Framed Messages and Sport in Middle Aged Adults: Effects on Intentions, Sport Activity, and the Activation and Elaboration of Possible Selves

Abstract

Two studies based on one online randomized controlled trial examined the effects of sport gain-framed messages (Rothman & Salovey, 1997) and a sport possible self (Murru & Martin Ginis, 2010) protocol on indices of possible self activation and elaboration, sport intention, and sport activity. 244 non-sporting adults (M = 50.59, 40-59 yrs) completed baseline/screening measures (T1), a gain-framed experimental/control intervention one week later (T2), and follow-up measures (T3) four weeks after T2. Study 1 showed gain-framed participants most frequently attended to a health and fitness message, more frequently described a possible self, and elaborated more on their possible selves (especially about delaying aging and developing friendships through sport). Study 2 indicated that gain-framed individuals requested more sport newsletters and registered for more sport programs. From T1 to T2, gain-framed conditions facilitated increased intentions for those with low approach motivation, whereas control conditions improved intentions for individuals with high approach motivation.