Effective off-pricing and co-operative advertising strategies: an experiment

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Title: Effective off-pricing and co-operative advertising strategies: an experiment
Authors: Litvack, David S
Bennett, Roger C
Date: 1984
URL: http://hdl.handle.net/10393/18691
http://dx.doi.org/10.20381/ruor-1706
CollectionTelfer - Documents de travail // Telfer - Working Papers
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