The effects of three market orientation constructs on ROA: a test using annual report data and an objective performance measure

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Title: The effects of three market orientation constructs on ROA: a test using annual report data and an objective performance measure
Authors: Guolla, Michael
Zéghal, Daniel
Date: 1997
URL: http://hdl.handle.net/10393/18163
http://dx.doi.org/10.20381/ruor-1165
CollectionTelfer - Documents de travail // Telfer - Working Papers
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