How Do Not So Visible Factors Affect M&A Performance?

Abstract

The primary reason for mergers and acquisitions is to achieve synergy and establish competitive advantages. A firms’ innovation in form of intangible assets gets accumulated over time depending upon its R&D intensity. Such a strategic bundle of intangible assets that a firm possesses is an indicator of future synergies if the firm were to merge. The current study examines whether intangible intensive firms more likely to make acquisitions or are more likely to be acquired and how the market reacts to M&A deals involving intangible intensive acquirers and targets. We explore these issues with a sample of U.S. M&A deals over a period of 2001-2017. We find that intangible assets serve as one of the primary motives for the M&A and are the drivers of M&A activity in recent times. The results from the event study show that target firms’ intangible assets have a significant negative effect on target firms’ cumulative abnormal returns. Subsequently, we carry out further analyses to understand various drivers of market reaction to M&A deals. We find that, for target firms, the relation between target firms’ intangible assets and market reaction is positively influenced by the use of cash and negatively impacted when the target firm is from high-tech industry. For the acquiring firms, we find that the relation between acquirer firms’ intangible assets and market reaction is negatively impacted when the acquirer is from high-tech industry and positively impacted when a public target is acquired. It appears that market reactions to the acquisition of high intangible targets are primarily driven by investor skepticism about the prospects of the deal. Lastly, the study does not find any significant effect of (mis)valuation on M&A deals by intangible intensive firms.