Ensign, Prescott C.Robinson, Nicholas P.2011-02-102011-02-1020092009In D. Politis, P. Kozyris & I. Iglezakis (Eds.), Socioeconomic and Legal Implications of Electronic Intrusion (pp. 108-121). Hershey PA: Information Science Referencehttp://hdl.handle.net/10393/19776A marketeer’s point of view is presented in this chapter. Although legal restrictions safeguard processes and restrict annoying intrusive techniques, protecting customers, it can be argued that responsible privacy practices in the marketing profession will add value for consumers. As businesses compete with greater intensity to provide the customer with control over areas such as product offerings, services provided, and account management, privacy standards, being an important part of the customer-company relationship, formulate the grounds upon which businesses compete to provide greater customer control.enBook Chapter