Wang, Dihan2024-10-072024-10-072024-10-07http://hdl.handle.net/10393/49728https://doi.org/10.20381/ruor-30596This qualitative study aimed to explore how people perceive and experience surveillance in the context of cancel culture. Surveillance Imaginary Theory and Moral Reasoning Theory drove the research question: how do social media users describe the construction of surveillance in the context of cancel culture? A sample of eleven individuals was recruited by convenience sampling and snowball sampling. Data were collected from semi-structured interviews. Data analysis applied an Interpretive Content Analysis approach of inductive coding to generate three main themes. Social media users described the construction of surveillance as negotiating in/visibility, including weighting the benefits and risks of different audience groups, balancing the risk of exposure against social responsibility, and constructing distinctions in visibility norms.enAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/Social mediaSurveillanceVisibilityCancel cultureThesis