Maisonneuve, Justin2022-06-022022-06-022022http://hdl.handle.net/10393/43671https://doi.org/10.20381/ruor-27885Standardized binaries can be found throughout the musicological and musical corpus, often pinning concepts between two oppositional poles: this is especially true in discussions of gender. The systems that are in place do not provide the necessary tools to discuss non-heteronormative gender identities, usually avoiding these subjects completely or enforce conventional binaries unto these queer artists. The objective of this paper is to develop a theoretical and methodological framework that will allow researchers to analyze and approach the topic of gender identity when examining popular musicians and their artistic personae. For this specific study, I will be applying these concepts unto a case study of Dorian Electra’s “My Agenda.” By doing this, I will be able to show the effectiveness of adopting a nonbinary approach when analyzing personae and their gender states. The following multimodal analysis explores the tracks musical and lyrical construction, its intertextual references, and proposes a theoretical framework which centres artists within space and time. Exploring a variety of topics including hyperpop, meme culture, Alex Jones, alt-right conspiracy theories, and gay frogs, the analysis shines light unto how contemporary popular musicians are using memes in the construction of their personae and its gender expression.enResearch Paper