Impacts of Advertising on Price Sensitivity , Market Power and Social Welfare

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Title: Impacts of Advertising on Price Sensitivity , Market Power and Social Welfare
Authors: Sheng, Xuefeng
Date: 2004
Abstract: Advertising plays an increasingly important role in the management of firms. It is essential for a manager to make proper decisions about how much the firm should spend on advertising and to know how the product price and market power are affected by the
URL: http://hdl.handle.net/10393/25208
CollectionScience économique - Mémoires // Economics - Research Papers
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