Online brand management: issues, contigencies and success requirements
Description
Title: | Online brand management: issues, contigencies and success requirements |
Authors: | Bandyopadhyay, Subir Serjak, Rose |
Date: | 2001 |
URL: | http://hdl.handle.net/10393/19260 http://dx.doi.org/10.20381/ruor-2256 |
Collection | Telfer - Documents de travail // Telfer - Working Papers |
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