Online brand management: issues, contigencies and success requirements
Description
| Title: | Online brand management: issues, contigencies and success requirements |
| Authors: | Bandyopadhyay, Subir Serjak, Rose |
| Date: | 2001 |
| URL: | http://hdl.handle.net/10393/19260 http://dx.doi.org/10.20381/ruor-2256 |
| Collection | Telfer - Documents de travail // Telfer - Working Papers |
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