Segmentation of global markets using personality variables

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Title: Segmentation of global markets using personality variables
Authors: Ahmed, Sadrudin A.
D'Astous, Alain
Date: 1992
URL: http://hdl.handle.net/10393/18934
http://dx.doi.org/10.20381/ruor-1937
CollectionTelfer - Documents de travail // Telfer - Working Papers
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