Segmentation of global markets using personality variables
Description
Title: | Segmentation of global markets using personality variables |
Authors: | Ahmed, Sadrudin A. D'Astous, Alain |
Date: | 1992 |
URL: | http://hdl.handle.net/10393/18934 http://dx.doi.org/10.20381/ruor-1937 |
Collection | Telfer - Documents de travail // Telfer - Working Papers |
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