| Abstract: | This paper presents a case of a fast growing SME in the area of bomb suits and protective gear. The entrepreneur has taken the risk not only in product and market in an environment characterized by a high level of uncertainty, but also by testing on himself his product with live bombs. The repercussions of this confidence in one's products proved very beneficial in the marketplace. Although
the company is now internationally
successful in many ways, the entrepreneur is still wondering where to go from now on with respect to product lines, markets, and funding in an area that requires secrecy and discretion. |